Three recent years of consulting work in Asia inform the rigorous evaluation and metrics she offers our clients around the world. AdCom Designs We research, analyze, assess, and evaluate communication patterns and behavior; engage stakeholders; and implement interventions. We partner with our clients and maintain a laser focus on their business outcomes, brand, and culture. We lead workshops, webinars, coaching engagements, train-the-trainer, and blended programs.
Read that last sentence again. Imagining the use of something that appeals to you increases your desire for it. Section 9 on copywriting is my favorite; it influenced how I think about using adjectives and helped shape my voice.
Brian Wansink on the effect of descriptive menu labels: How to Write Seductive Web Copy I wrote this book when I realized many of the classic copywriting books leave writers overwhelmed and befuzzled.
So, this book breaks the copywriting process down into 6 doable steps. This book just gained it th review on Amazon. Are you tripped up over what to write on your home page? What about your about us page? How to Write Seductive Web Copy gives new writers an edge on how to write copy for your own website like a pro.
This how-to is dubbed as a practical guide that tells you how to write, as well as what to write about. Start with these books: Resonate by Nancy Duarte This book discusses how to use storytelling principles in presentations, but the advice applies to writing, too.
It includes an excellent explanation on how to use drama to engage your audience. When a great story is told, we lean forward, and our hearts race as the story unfolds. Can that same power be leveraged for a presentation? The timeless structure of a story can contain information that persuades, entertains, and informs.
Story serves as a perfect device to help and audience recall the main point and be moved to action. How to tell your story so the world listens by Bobette Buster Most non-fiction books waffle far too much, but not this book by Bobette Buster.
Buster explains how to inspire your audience with a personal story. With great examples, you learn how to implement 10 storytelling principles. We have all faced difficult circumstances, experienced triumphs, setbacks and disappointments. But it is how we have made our choices in the face of adversity — how we harnessed courage at our own thresholds — that makes each of us unique and exceptional.
This is the story others want to hear. This is why you need to tell your story. And tell it well. But, if you find writing marketing messages hard, then this is an excellent starter. Your customer should be the hero of the story, not your brand. This is the secret every phenomenally successful business understands.
The book is aimed at fiction writers, but roughly applies to other types of writing, too. Writing education, by and large, consists of far too many exercises, in my experience.
The teacher gives us a unit on description, then one on something called characterization, then one on … You get the picture. Or need to get unstuck? These books will help you streamline your writing process: If you read only one book from a writer about writing, make it this one.
Perfectionism is the voice of the oppressor, the enemy of the people. It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft. Fiore teaches us that procrastination is driven by our anxieties and we can beat procrastination by practicing to get started.
Procrastination, by enabling you to avoid what you fear, is a phobic response to work that is associated with worry, struggle, failure, and anxiety.
Tharp is a dancer and choreographer, but her advice on establishing creative habits work for writing, too. The most productive artists I know have a plan in mind when they get down to work.In this ESL writing lesson, students are presented with a paragraph containing five errors.
They should rewrite the paragraph, correcting the errors. Five Books to Improve Your Business Writing Skills For those that learn best from books, there are many out there that can help you enhance your writing skills. They vary in price-range and subject matter so it all depends on what your specific needs are.
This self-paced, stress-free course is designed for students wanting to improve their basic writing skills as well as for business writers, creative writers and office staff wanting to improve poor work-related writing (and avoid embarrassing their bosses and themselves).
“I don't know which is worse—to have a bad teacher or no teacher at all. In any case, I believe the teacher's work should be largely negative. Copies of the trainer’s best-selling book, ‘Teach Yourself Effective Business Writing in a Week’, can be included in the package of materials if required.
The expert trainer Martin is a highly experienced, professional reference-book editor, language trainer and consultant. Jun 10, · You'll understand what makes Hemingway's writing exceptional (or overrated) by reading his books, not from taking his advice.
Study your idols, .