Dominant designs essay

Architecture of Ancient Rome Roman architecture, even more than the rest of Roman artreflected the practical character, restless energy and organizational mindset of its creators. As the Roman Empire expanded to engulf not only the Mediterranean region but also large areas of Western Europe, Roman architects struggled to achieve two overriding aims: To this end, they mastered a number of important architectural techniques, including the arch, the dome and the vault, as well as the use of concrete.

Dominant designs essay

There was nothing remarkable about the symbol — a fissured, blue and white globe reminiscent of a basketball — but it worked. Had Pan Am survived, I suspect that globe would still be around.

Since the dawn of civil aviation, airlines have been devising and revising what they believe to be meaningful identities.

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As explored by author Keith Lovegrove in his superb volume Airline: Identity, Design, and Culture, the logo represents only a slice of this overall branding process, which takes place on a score of fronts, from cabin interiors to crew attire to the color of maintenance vehicles.

Everything else revolves around this. Many of the most renowned airline insignia incorporate national symbols or cultural associations: But while symbolism is optional, simplicity, on the other hand, is a must. It has been said that the true test of a logo is this: Maybe they need a tweaking or two over time, but the template of such trademarks — the really good ones — remains essentially timeless.

With its proud, cross-winged eagle, this was one of the most distinctive and enduring icons in all of aviation.

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Created by Massimo Vignelli init always looked modern. Symbolically lifeless and hideous to boot, it looks like a linoleum knife cutting through a shower curtain. For more on this travesty, see here. Take the case of cargo giant UPS. The original United Parcel Service emblem featured a bow-tied box and heraldic-style badge—the work of Paul Rand, a legendary design guru who also did logos for Westinghouse and IBM.

Postal Service came up with that monsterized eagle head. No less disappointing was the elimination of the tsurumaru, the red and white crane motif worn by Japan Airlines. Sinceevery JAL aircraft featured what was possibly the most elegant airline logo ever conceived: Beginning inthis ageless symbol succumbed to what had to be the most regrettable makeover in industry history, replaced by an oversized, blood-red blob—a rising splotch—oozing across the tailfin.

Apparently enough people complained, however, and the tsurumaru has been resurrected. A similar tragedy struck at Northwest Airlines several years ago.

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Unveiled inthis was a work of genius. It was an N; it was a W; it was a compass pointing toward the northwest. Byit was in the waste can, bastardized into a lazy circle and small triangular arrow.

Past tense, and good for that: Northwest and its ruined colophon no longer exist, having been folded into Delta Air Lines. The widget says one thing and says it without a hint of fuss or pretension: Aeroflot gets a mention here too.

It was designed in by a twenty-two-year-old Iranian art student named Edward Zohrabian and has been used ever since.

Dominant designs essay

An airplane is a very large canvas on which to make or break your statement. Enter the paint bucket. Decades ago, Braniff International was famous for dousing whole planes in solid colors — blues, greens, even powder pastels.

Traditional paintjobs approached these surfaces separately, while contemporary ones strive to marry body and tail in a continuous canvas. There was a time when virtually every hull was decorated by horizontal striping, a custom now gone the way of those drive-up stairs and fancy inflight meals.

With a stripe-less fuselage, the tail becomes the focal point.Unlike a brainstorming meeting, where the goal is to come up with new ideas, a critique meeting is focused on evaluating a set of existing ideas, and possibly identify future directions or ph-vs.comd of hoping informal discussions will resolve hard issues, its worth setting up .

Aug 03,  · Igor Schwarzmann is the German co-founder of Third Wave, a strategy consultancy based in Berlin that works with small-scale industrial manufacturers. The . Jun 26,  · Introduction In this assignment I am going to compare some areas of molecular revolution with genomics revolution.

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Cyril Darlington (�) was the most famous cytologist in the world in the decades preceding the molecular revolution of the s. Essay: The Cognitive Style of Powerpoint: Pitching Out Corrupts Within In corporate and government bureaucracies, the standard method for making a presentation is to talk about a list of points organized onto slides projected up on the wall.

Dominant design is a technology management concept introduced by Utterback and Abernathy in , identifying key technological features that become a de facto standard. A dominant design is the one that wins the allegiance of the marketplace, the one to which competitors and innovators must adhere if they hope to command significant market.

From the beginning of time, people have formed groups. Groups provide the basis for family living, protection, waging war and work. Every time youre in a meeting, whether with one other person or twenty, youre in a group. Group behaviour has ranged from total chaos to dramatic change, but it is.

Dominant Design Examples