Virtually every study conducted on the subject cites decreasing tolerance of end-users for websites which don't perform well. There's simply no doubt that customers will not wait for a website to load, or for an app to function well. Just as good performance has become required for optimal end-user experience, poor performance conveys to users a lack of sophistication and service capability.
Website visitors have developed an expectation that websites will load quickly, and if not they will move on. A number of studies have found that the impact of slow loading pages is significant, especially for transactional Web sites: Microsoft Bing found that a 2-second slowdown means a 2.
Amazon finds a ms slowdown — one tenth of a second! Mozilla mapped a 2. However, today the average visitors are connecting at megabit speeds.
Load times have begun to play a factor in purchasing decisions. The Mobile Web The same is true for the mobile web. While the challenges of mobile delivery are unique, visitor expectations and frustrations are the same.
Mobile network speeds are catching up to their broadband counterparts, and the same phenomenon is starting to occur — visitors will not tolerate slow sites. Consumer trends also point to the continued shift of e-commerce to smart phones, which further magnifies the impact of load times. Websites need to make sure that their content is optimized for mobile phones.
This is often a significant technical and design investment.
Creative assets need to be resized and your servers need to be aware of what device your visitor is using. However, if you plan on targeting young and savvy consumers, mobile optimization is a must.
Conclusion Like going to the dentist, optimizing your site for speed can seem like a painful and daunting task. Often times infrastructure has to be improved, code re-written, and creative assets compressed. However, most of the time this optimization pays for itself. Speed improvements have been shown to improve your bottom line, and over a dozen studies have shown a positive ROI.
Have you seen a substantial business impact from increased website performance? Please share your comment below.Page speed (or, load time) refers to the total amount of time it takes the content on a specific URL to load.
Site speed, in contrast, is an average of various load . E-commerce Performance — Website Speed Impacts Your Bottom Line February 6, (with page load times), but many shoppers indicated the overall brand or image of the company would suffer as well.” (source: e-commerce Web .
Apr 24, · Tags: ecommerce, pagination, Page Speed, infinite ajax scroll, infinite scroll, lazy load, lazyload, load more, performance, plugin, woocommerce, woocommerce infinite. This definition explains the meaning of e-commerce, or electronic commerce, and how it has impacted the traditional methods of buying and selling goods.
the speed of access, the wide availability of goods and services for the consumer, easy accessibility, and international reach.
Load More. The on-demand economy and the future of work. E-Commerce Market Revs Up while Website Speed Pumps the Brakes. The cost of slow load time for e-commerce companies is steep, according to research from the Aberdeen Group. In fact, for every additional second your consumer waits for your page to load, you risk a seven-percent loss in conversion.
Google Releases Brotli to Improve Web. Similarly, for every ms decrease in checkout page load speed, Mobify’s customers saw a % lift* in session based conversion, amounting to an average annual revenue increase of $,′ (from wpostats).